Cookie Policy

This Cookie Policy explains how CalledUp Automations LTD uses cookies and similar technologies on our website, in line with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide reporting information.

Types of cookies we use

• Strictly necessary — required for the website to function, remembering your cookie preference, keeping booking sessions active. These do not require consent under PECR.
• Analytics — help us understand how visitors interact with the site (pages viewed, clicks, session duration) so we can improve it. Only set if you accept cookies.
• Marketing — used to measure ad performance, attribute visits or enquiries to adverts and, where enabled, create or reach relevant audiences. This includes Meta Pixel and related Meta Business Tools when active. These technologies are only loaded if you accept marketing cookies.

Meta Ads and Meta Pixel

We advertise on Facebook, Instagram and other Meta services. When Meta Pixel is enabled and you accept marketing cookies, it may collect or receive information about your visit, including pages viewed, links or buttons used, form or booking events, referring URLs, timestamps, IP address, browser and device information, and Meta cookie or click identifiers. Meta may combine this with information from its services under the Meta Privacy Policy.

We use this information to measure and improve our advertising and, where enabled, reach relevant audiences. Meta may place identifiers such as _fbp or _fbc; the exact technologies and duration depend on the features enabled and Meta's current practices. See the Meta Cookies Policy.

Third-party cookies

Some cookies are placed by third parties whose services we use (for example Google Calendar for booking). Their use of cookies is governed by their own privacy policies.

Managing your preferences

Use the settings panel at the top of this page to change your choice at any time. You can also block or delete cookies in your browser settings — strictly necessary cookies cannot be disabled without breaking parts of the site.

Changes

We may update this Cookie Policy from time to time. Please review it periodically.

Contact

Questions about our cookie use? Email calledup2@gmail.com.